Marketing and Promotion

Utilizing a wide variety of marketing tools available, it is important for an area to clearly and proudly communicate the benefits of living, working, and doing business in the area.

As communities throughout Northwest Iowa are working hard to put the building blocks of economic development in place, they look to their cooperative partnership with Northwest Iowa Development (NWID) to create and implement marketing and promotion campaigns to highlight the region. The most recent example is the now nationally-recognized Northwest Iowa Regional Virtual Business Location Tour. The Tour utilizes technology to feature business parks in all six counties and video to aid a viewer to “tour” the region and, walk-through speculative building models. The promotional effort also enables viewers to get snapshots on each County, the workforce and quality of life. Marketing and promotional efforts brings the building blocks to life for Northwest Iowa and targeted national audiences outside of the region and therefore, is a true building block of economic development in the region.